About Us

BMW of Rochester Hills is family-owned dealership operated by Rafih Auto Group, one of the largest automobile groups in North America. We have been proudly servicing BMW owners and shoppers throughout Rochester Hills, MI, and the surrounding Metro Detroit area for over 40 years. 

On this page, you can learn more about our BMW inventory and services. Whether you already know exactly which BMW you want, or are just beginning your search, we look forward to helping you enjoy a luxurious driving experience every day.

BMW Center of Excellence

Our dealership has received prestigious recognition from BMW of North America as a BMW Center of Excellence Dealer for scoring highly in all areas of customer service. When you visit our dealership, you can expect attentive customer service from the moment you arrive.

New, Pre-Owned, & Certified Pre-Owned BMW Inventory

At our dealership, we offer a rotating selection of new BMW models, as well as a variety of BMW certified pre-owned vehicles to suit a variety of lifestyles. We are committed to helping you find a BMW model that fits your unique needs. A few of the popular models we frequently offer include:

  • BMW X2
  • BMW X3 M40i
  • BMW X4 & more

To give you greater peace of mind before you buy, each of the used cars in our inventory go through a detailed quality inspection process before they become available on our lot.

We invite you to explore our current inventory online from the comfort of your own home. Use our advanced search bar to narrow down your options by model, trim, body style, and more.

Explore Our BMW Showroom

Our customer service specialists are committed to providing excellent customer service. They'll answer any questions you may have about the BMW models at the top of your list and show you additional options you may not have considered. Whether you want a roomy SUV, a high-performance coupe, or a sophisticated sedan, we can help you find your automotive match.

BMW Finance Department

Once one of our new or certified pre-owned models catches your eye, you can head over to speak with one of our finance specialists. For your convenience, we offer multiple financing services that makes it easy to move forward seamlessly in your favorite luxury car.

BMW Service Center & Genuine BMW Parts

Even after you drive away, you can return to our full-service repair shop to receive the best care for your new BMW coupe, sedan, SUV, certified pre-owned model, or other used car. Whether you need BMW auto repair, routine maintenance, or BMW auto parts, our team can help your BMW continue to deliver the high-quality performance you expect. 

Visit Our BMW Dealership Today

All of us at BMW of Rochester Hills look forward to assisting you throughout your luxury car journey throughout the Rochester Hills, Michigan, areas. Start by browsing through our BMW inventory online and don't hesitate to contact one of our friendly team members with any questions about our dealership. 





BMW Center of Excellence Dealer

Our Group

Rafih Auto Group has several dealerships in significant regions, including Canada, Cleveland, and Michigan in the United States. We are determined to serve our customers with the best car buying and servicing experiences and ensure they are completely satisfied with their vehicles.

  1. BMW of Rochester Hills

    45550 Dequindre Rd
    Shelby Township, MI 48317

    • Sales: (888) 294-1015
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Get in Touch

  • Contact our Sales Department at: (888) 294-1015

Sales Hours

  • Monday9:00AM-8:00PM
  • Tuesday9:00AM-6:00PM
  • Wednesday9:00AM-6:00PM
  • Thursday9:00AM-8:00PM
  • Friday9:00AM-6:00PM
  • Saturday10:00AM-4:00PM
  • SundayClosed