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Learn About the BMW Dealership Michigan Drivers Count On

Thank you for taking the time to learn more about BMW of Rochester Hills.


BMW of Rochester Hills is family-owned and operated by Rafih Auto Group, one of the largest automobile groups in North America. BMW of Rochester Hills has been proudly servicing BMW vehicles in the Metro Detroit Area for over 40 years.


BMW of Rochester Hills has received prestigious recognition from BMW of North America as a BMW Center of Excellence Dealer for scoring highly in all areas of customer service.


About BMW of Rochester Hills - New BMW and Used Car Dealership in Detroit & Sterling Heights Area


BMW of Rochester Hills, the premier BMW Dealership in Michigan, located in greater Shelby Township, Rochester Hills is proud to serve Detroit, Grosse Pointe, Ferndale, Sterling Heights, and Royal Oak with quality new inventory and certified pre-owned BMW vehicles. With the latest models like the X2, X3 M40i, and X4, we carry a vehicle to fit everyone's needs, come visit us at 45550 Dequindre Rd and test drive any of our new BMW or used cars. Our customers leave our dealership 100% satisfied with our excellent customer service and our friendly salespeople.


We carry a variety of used cars for you to choose from, all of which have gone through our detailed quality inspection before made available on the lot. We offer financing services so you can get into the new BMW or used car you want without a problem.


We at BMW of Rochester Hills are not just your greater Shelby Twp, Rochester BMW dealership, we have a full-service repair shop so you can get the best care for your new BMW or used car. Whether you need BMW auto repair, scheduled service maintenance, or BMW auto parts, we are ready to be your first and only choice for quality work on your car.


It becomes very interesting as you begin to consider dealerships, it's smart to investigate how others may be treated both before and after the sale, remember, you have the choice where you do business and it's often said, price only matters when you write the check. With today's internet, all sorts of games are played to create a search relative advantage. Some are respectable and clever, others often are nothing more than manipulated information. Dealer Rater, Google, and other sites that offer reviews can prove to be helpful. Like anything else, those are 'paid for' businesses that sometimes can be subjective. Unfortunately, dissatisfied people are more anxious to post a negative comment. Some companies are used and hired by dealerships to dilute and re-populate negative with positive statements for a monthly fee. We choose to take the good with the bad, and use our shortcomings to find ways to improve our service and relationships with our customers. BMW of Rochester Hills was rated by Dealer Rater the top BMW Dealership in Michigan for customer satisfaction 5 years in a row, read our customer comments, they are authentic and describe the total experience including the people that provided exceptional service. That's why, at BMW of Rochester Hills, you will see a genuine interest in making your sales or service experience the best it can be! Stop by our showroom and see the latest additions to the BMW line-up at our Shelby Twp, Rochester Hills area BMW dealership or give us a call today!


BMW Center of Excellence Dealer

BMW of Rochester Hills
A BMW M Certified Dealer Certified Center

45550 Dequindre Rd
Directions Shelby Township, MI 48317

  • Sales: (248) 963-6454
  • Service: (248) 997-7700
  • Parts: (248) 997-7700

Sales Hours

  • Monday 9:00AM-6:00PM
  • Tuesday 9:00AM-6:00PM
  • Wednesday 9:00AM-6:00PM
  • Thursday 9:00AM-8:00PM
  • Friday 9:00AM-6:00PM
  • Saturday 10:00AM-4:00PM
  • Sunday Closed