BMW vehicles are loved for their powerful performance, stylish appearance, and array of intuitive technologies. If these traits have you itching to add a BMW to your garage, we're glad to help.

At BMW of Rochester Hills, you will find an array of models to support your lifestyle around Royal Oak, MI, and beyond. Not only is our vehicle selection vast, but our dealership is also home to a team of knowledgeable staff members and a slew of both virtual and in-person resources.

Below, you will find an overview of our services. Reach out to a team member with any questions you may have or to schedule a test drive of your favorite BMW models!

BMW Dealer Inventory

Driving a BMW feels a bit like flying. From the powerful engine under the hood to the finely tuned suspension and luxurious interior, the effortless comfort and smooth response take you to new heights.

Where will life take you today?

If it's towards downtown Detroit to cheer on our professional athletes, any vehicle within BMW's sedan lineup is a must-see. Some favorites include the 2021 BMW 3 Series. It features a 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine that nets 255 horsepower and 294 lb-ft of torque, plus a rear-view camera for pulling in and out of crowded stadium lots.

Perhaps you're planning a relaxing weekend at the parks of nearby White Lake. In that case, we recommend looking at a BMW Sports Activity Vehicle® (SAV®), like the X2. This vehicle offers 21.6 cubic feet of maximum cargo capacity for all your summertime gear, as well as an EPA-estimated 24 city and 32 highway MPG.*

If either of these vehicles sounds like a good fit, we encourage you to check them out through the new inventory section of our website. Within it lies detailed specs, photo galleries, and more.

Certified Pre-Owned BMW Program

In addition to our new BMW inventory, we also offer certified pre-owned (CPO) models. BMW doesn't select just any vehicle to become BMW Certified, however.

To ensure eligibility, each vehicle within the CPO program is subjected to a thorough vehicle inspection by a BMW-trained technician. They'll also confirm it has less than 60,000 miles on the odometer and check its CARFAX™ or AutoCheck® report, making sure it's outfitted with genuine BMW parts. Once accepted as BMW Certified, it will include even more benefits.

  • Warranty Benefits: Every BMW Certified vehicle is backed by their BMW Certified Pre-Owned Limited Warranty, which provides complete coverage for one year with unlimited miles, after the expiration of the 4-year/50,000-mile BMW New Vehicle/SAV Limited Warranty.
  • Roadside Assistance: Enjoy the peace of mind of 24-hour, 365-day roadside assistance, including services such as tire changes, battery jump starts, and lock-out assistance.
  • Financing Offers: Many CPO BMWs come with special financing offers from BMW Financial Services, making it even easier to own the vehicle of your dreams.

BMW Financing near Royal Oak MI

Once you discover the BMW you want to make your own, the next step will be to discuss your financing options. Whether you want to buy or lease, our BMW dealer near Royal Oak, Michigan, offers a variety of options to get you behind the wheel of a model you love. If you want to read about the benefits of both BMW ownership and leasing, read through our online guides.

We will help build a customized plan to fit your needs and preferences. With all the financial options at our disposal, we're sure to find the plan that works best for you. The whole financing process is straightforward and simple to navigate; elements that you need to tackle on your own like certain pieces of paperwork aren't a challenge.

To get started from the comfort of your home or office, we also offer several virtual resources. You can fill out our finance application to get pre-approved for a loan, which puts you ahead in the process as the earlier you get the application in, the sooner we can discuss a plan or strategy to get you behind the wheel of your new BMW.

You can also use our payment calculator to view a rough estimate of the monthly payments you could be exposed to when purchasing your favorite vehicles. As it asks for the price of the vehicle, down payment, A.P.R. estimated financing rate, terms, and estimated monthly payment, you can play around with the numbers, trying out different configurations until you come to one that matches up with your perfectly. You can discuss this with a team member when cooking up your plan.

Another handy tool is the Trade-In Appraisal feature. This tool asks you pointed questions in order to obtain the necessary information about the condition of the vehicle you plan to trade in. This tool can be exhaustive in gathering information, but the more you can answer, the more accurate the projected estimation of your trade-in's worth will be. You can also use that estimate when financing a down payment, saving the reminder, or purchasing accessories or warranties.

The benefits continue inside of our finance department, where one of our experts will work with you throughout the entire process. If you plan on financing a BMW, they'll reach out to several local banks and lenders to secure a loan at a competitive rate.

Alternatively, if you'd like to lease, they'll help you work out the right monthly payment plan for your needs and lifestyle. It is also possible that you can experience either no immediate out-of-pocket expense or a lower down payment. This is due to a trend of lease dealers not requiring anything up front at the time of signing.

BMW Service Department

After you've been driving your new or pre-owned BMW for a while, it will come time to schedule routine maintenance. Keeping up with your vehicle's maintenance schedule is important as it ensures every journey will be taken safely and securely.

That's where our BMW service department comes into play. Staffed by professionally trained mechanics with years of experience under their belts, they'll work diligently to keep your car in shape. From oil changes and tire rotations to detailed repairs, they've got the tools and parts to handle it all.

Another part of our service center is our lauded parts department. Whenever we perform service or repairs, we use OEM (original equipment manufacturer) parts that are specifically designed for your specific vehicle. These special replacement parts improve performance and are longer lasting. If you're working on a DIY automotive project from home, or prefer to make repairs yourself, you can easily order those OEM parts directly through us either in person or through a quick email.

We're pleased to offer BMW FastService®, designed to take care of routine service within under an hour. You can pull your BMW into one of our dedicated work bays that are manned by BMW-trained technicians that use original OEM BMW parts. Some of the services on the menu include oil service, air filter and microfilter check and replacement, and the following:

  • Front and rear brake pad change
  • Halogen light bulb replacement (non-xenon, non-laser)
  • Individual tire replacement
  • Wiper blade replacement
  • Brake fluid flush

We also have a dedicated tire center for our customers to browse and purchase from. Any questions are easily able to be answered by our expert technicians. There are five good reasons to buy your tires from a BMW center, including:

  • The right tires for your BMW vehicle
  • Competitive tire prices
  • Installation done by factory-trained technicians
  • All major brands, including Bridgestone, Continental, Dunlop, Pirelli, and more
  • Road hazard coverage included on eligible tires

While your ride is getting some TLC, you can relax inside our BMW Customer Lounge. Sip on freshly brewed Starbucks coffee while replying to emails through our complimentary BMW Wi-Fi. If needed, we'll even provide a BMW service loaner while we work on your vehicle.

Exploring Royal Oak MI in a BMW

Royal Oak, MI, has held Tree City USA status for decades. The tree-lined streets beautify the town year-round. From catching plays at beloved Stagecrafters Baldwin Theatre to snuggling up to watch a film at the Emagine Royal Oak, there's no shortage of fine entertainment in Royal Oak.

 Cozy days turning pages in Paper Trail Books with a steaming cup of joe from Dessert Oasis Coffee Roasters never gets old, nor does a stroll along the paths of Quickstad Park.

With a BMW, all the magic of Royal Oak, MI, comes into focus.





Where Can I Find a BMW Dealer near Royal Oak MI?

Our BMW dealer looks forward to helping Royal Oak, MI, drivers make the most of this bountiful region from behind the wheel of a BMW, your home away from home on wheels. Make BMW of Rochester Hills your one-stop shop for all your Ultimate Driving Machine® needs.

Contact us today to embark in an elegant BMW throughout Royal Oak, Michigan! If you have any questions, don't hesitate to reach out via telephone or the messaging system here online.

* Preliminary EPA-estimated figures are for comparison purposes only. Your actual mileage will vary, depending on speed, driving habits, trip length, and driving conditions; actual mileage may be lower. Note for MPGe: All data are provisional and subject to official confirmation. The provisional power consumption figures have been calculated based on the ECE test cycle.


Make an Inquiry


BMW of Rochester Hills

45550 Dequindre Rd
Directions Shelby Township, MI 48317

  • Sales: (888) 294-1015
  • Service: (248) 997-7700
  • Parts: (248) 997-7700


  • Monday 9:00AM-8:00PM
  • Tuesday 9:00AM-6:00PM
  • Wednesday 9:00AM-6:00PM
  • Thursday 9:00AM-8:00PM
  • Friday 9:00AM-6:00PM
  • Saturday 10:00AM-4:00PM
  • Sunday Closed